DYFRINT was originally created by cousins Chris and Connor Herriman during August 2022 in order to promote individualism and being yourself. They were later joined by Chris' brother Bryan Reeves.

DYFRINT launched their pilot design, a black hoodie that says "Don't Be Afraid to be You Everyone Else is Taken" on the back and has the brand logo and UBU embroidered on the chest and right wrist respectively, on November 12th, 2024.

DYFRINT has since sold products all the way from Buffalo, New York down to Palm Bay, Florida, and plans to keep continuing the reach of their message throughout the country and the world.